Clients suffer from a lot of serious diseases and a lot of pain-related ailments. That is why good drugs are needed every day for a lot of people. The choice in the market is huge. Pharmaceutical concerns are trying to get the client through many ways. There are many good medicines , but to make the whole sales process work well, you also need a perfect marketing plan. Poople are demanding and draw attention to the efficiency, cost and reviews of other patients. Packing is also important. Great design and implementation of a good-looking package means an increase in profits for the company. Producers, however, often decide to change the package. There are many reasons why pharmaceutical repackaging is a not unusual situation. Some packagings turn out to be impractical and uncomfortable to use. This is a very big defect that may result in a loss of customer interest. Marketing issues are other valid reason for changing packaging. Market and consumer needs are changing rapidly. This also causes changes in marketing trends. Producers must adapt their products to changes so that they are interesting to clients.