Ever wondered about the secret of sneakers’ success?

Within last few years, sneakers were extremely fashionable. Men and females all over the word have been wearing sport shoes not only to a gym, but as a accessory for an their everyday outfit. Girls wear nike sneakers both with casual dresses as well as elegant stylizations. Furthermore, we can be more than sure that within the next season sneakers still are going to be very trendy. I personally believe, that sneakers will remain fashionable for at least another two or three.


Autor: Masaru Kamikura
Źródło: http://www.flickr.com

Why those type of shoes are so extremely popular? What is the mystery of the success?
Answer might seem to be quite simple – sneakers (contact us) became that fashionable, that everybody wanted to have at least one pair of these shoes. But at the same time we cannot pretend that such fashion arised only out of the need of comfort. It was mainly an effect of cooperation of firms producing sneakers and fashion designers.

As fashion designers were these people who create fashion, they made us believe that sport shoes would look good with any kind of outfit. And they were obiously right! We can see sneakers even in the fashion show of such extraordinary brand as Chanel. Karl Lagerfeld has brought to the collection by combining sport shoes together with sexy dresses. Obviously, it is not the only example of sneakers available on global catwalks. But this one seems to be greatest example – if even Chanel has sport shoes in its collections, other designers have no other option but to follow.

Nonetheless, this is not the only way in which sport firms promote their sneakers. Lots of of them choose famous singers or sportsmen, to wear and promote their brand.Nevertheless, there is interesting exception. You presumably already know new balance sneakers (this). They are greatly fashionable because its modern designs as well asl genius colours’ combination. Autor:


Autor: fuseboxradio
Źródło: http://www.flickr.com

This brand managed to be greatly successful without paying any stars to promote their shoes. These money, instead of being spent on promotion, are being used for further research and development. As a result of this, new balance sneakers have extremely high quality and provide big comfort for feet. Probably this is the main reason that explains why the brand has tons of loyal customers and fans, even though this company doesn’t use extensive advertising.

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